While the majority of organizations focus on online channels such as PPC, SEO and email marketing, we focus on sales.
Many agencies talk a good game around content development, but they don't understand how to develop content as a way to nurture those showing interest, but also help filter the prospects to show who is ready for a conversation and those who are not.
We are big believers in leveraging multiple channels and direct marketing. We leverage both online and off-line methods to micro target prospects.
Many focus on the upfront cost of marketing and turn to PPC and SEO as well as email marketing because it's inexpensive initially. But bombarding people with inexpensive media turns them off. We have the experience to understand the ROI of a campaign and based our recommendations on the potential ROI, not just spending to say we are spending on marketing.
We show results both good and bad so your marketing ROI continuously improves.
Branding is important. We all know it but it is difficult to determine when it is really paying off. Pivot Group comes to you with a direct marketing attitude that builds your brand one contact at a time.
We leverage all media, but our goal is to create a call to action; even with branding. Finding a way to instill your position, find your position against the marketing is important enough.
We seek to understand the marketing, your position in it, and how your competitors will react before we make recommendations.
Geo fencing offers you the ability to creaet a virtual fence around any number of areas; a neighborhood, a specific business like a grocery store and have your mobile ads delivered to their phone.
"Birds of a feather flock together"and you probably know where your customer hangs out. Well now you can reach them there via their mobile phone for just pennies per ad delivered!